CBS Sports is facing an intriguing challenge as it navigates the aftermath of a banner year, marked by a triple crown achievement in NFL viewership. The network's success in 2025, including record-breaking viewership for a Chiefs-Cowboys Thanksgiving game and a dominant position in the league's broadcasting landscape, sets the stage for a pivotal 2026 season. However, the absence of certain annual traditions, such as the Chiefs-Bills game and the late-afternoon Thanksgiving broadcast, presents a steeper climb for the network. Despite these challenges, CBS Sports President and CEO David Berson remains optimistic, emphasizing the network's confident approach towards the upcoming season.
One of the key factors contributing to CBS's success is its primary focus on the AFC, with a particular emphasis on teams like the Chiefs, led by the recovering Patrick Mahomes, and other powerhouse franchises such as the Bills, Patriots, and Ravens. The 2026 schedule, however, introduces a series of top NFC teams, including the Packers, Vikings, Cowboys, Rams, 49ers, Eagles, Lions, and Bears, which will be featured in various high-profile games. The network's featured Week 1 late afternoon game, an international contest in Brazil, and late-season matchups further solidify CBS's commitment to delivering compelling content.
The NFL's overall success in 2025, marked by the highest viewership since 1989, and the impressive start to the 2026 preseason, with 7 million viewers tuning in for the Pro Football Hall of Fame Game, bodes well for CBS Sports. Additionally, the network stands to benefit from an upcoming Nielsen change in co-viewing measurement within television households, which will provide a more accurate representation of viewership.
As CBS Sports navigates the complexities of its relationship with the NFL, the network's long-term future remains a topic of interest. The network's relationship with the NFL is characterized by a deep connection and mutual respect, with CBS checking all the boxes for the league's priorities, including reach, streaming service growth, and high-end production. The network's ability to adapt and innovate, coupled with its strong relationships, positions CBS Sports to continue its success in the ever-evolving landscape of sports broadcasting.
